#weareskiing episode I: MATT

Matt Manser, Atomic?s product manager for alpine boots, shows what it needs to build the best ski boots in the world. And how he got involved with skiing himself. #WEARESKIING Atomic was born in the Austrian Alps in 1955, and more than 60 years on we?re still here. Over the years our equipment has raced to the top of every ski podium, reached the peak of Everest, and taken on every type of skiing you could think of. We?ve helped skiers go higher in the half pipe, further in the backcountry, faster on piste and longer on the cross-country track. And the secret to our success? The know-how and passion of our employees and athletes. Skiing is an essential part of our lives. It?s in our blood. And every product we make is fueled by this passion for the sport we all love. Skiing doesn?t just shape how we design and deliver our products; it inspires and defines us. It always has and always will. #WEARESKIING ATOMIC CUSTOM STUDIO www.atomic.com/customstudio INTRODUCING THE ATOMIC CUSTOM STUDIO. A WAY TO CREATE YOUR OWN SKI, A WAY TO SHARE YOUR STORY. #CUSTOMATOMIC Subscribe: https://bit.ly/1Mdsq3R Facebook: https://bit.ly/1hZPh5G Instagram: https://bit.ly/1IZnV5h Twitter: https://twitter.com/atomic