Snow Chains, Thule awarded for the Easy-Fit

on Tuesday 18 October 2011
by Rino Galeno
photo by Thule

"The snow chains are easier to install and intuitive," This is the motivation that has enabled the Thule Sweden to win the prize for the'innovazione in category "Accessories and Aftermarket ', at the International Exhibition of equipment for all vehicles of Paris. The prize was awarded by a jury of 80 international automotive journalists.

Thanks to a new device in aluminum, all''esterno place of the tire, and that echoes the design of the "Roof rails" Thule, the Easy-fit can be mounted with 3 movements that require only 12 seconds. The tension of the chain is done with a simple push of the foot.

Developed in R & D center of Molteno, where for more than 40 years producing top quality chains, the project was born in 2009 and will allow Thule to go to market in 2012, with price yet to be defined.

"We are very proud to receive the Grand Prize for Innovation here at Equip Auto - said Alberto Guidotti, Business Unit Director Thule Snow Chains - This is a tangible demonstration of our ambition and ability to be leaders in innovation and simplicity ' use for the consumer. We are confident that Thule Easy-fit will help to strengthen a crucial position in the market of Thule snow chains for cars. "