Courmayeur, a recovery plan for the sunny side of Mont Blanc
by Rino Galeno
Courmayeur tip on a new logo depicting a crown of mountains and on the slogan "Courmayeur Mont Blanc - The Sunny Side" to promote and revive the village, with particular reference to the European market. '' The intention is again to make known the Italian side of Mont Blanc. The highest mountain in Europe is the'' d'' in the collective imagination associated with France and especially to the ski resort of Chamonix.
The new brand promotional items were presented to the press in recent days. '' The image chosen is a crown consisting of a chain of mountains which face side is golden (the color of the sun) and blue (the color of the sky) in the back.
brand DERRIARD Fabrizia has clarified the mayor, "is the first step in a path that we intend to take to revive Courmayeur." '' It already planned to study a plan for promoting the'' entire village on the tourist market that will work closely with the company's Plus Communication of Trent, the same one that designed the crown of mountains. '' It was also informed that the City will present in collaboration with the White Mountain Springs project specific co-marketing to the French market.
Stampa
