A wave of novelty for Uvex

on Sunday 28 August 2011
by Federico Casnati
photo by Federico Casnati

Between the spring and summer, the companies first and then present the new collections are selling, here's some news from Uvex. The first impression? The world seems to freeride and freestyle at the center of all the most important houses, is no exception those who produce helmets and masks.

Uvex fact, well known in the racing world with excellent products and numerous sponsorships in the World Cup has decided to create (in 2010) a team of freeride and freeski athletes to develop a new range of products dedicated to the world of freeride and freestyle. The stated goal is to get a creative design, product resistant, youthful spirit and a renewed feeling for the brand, to be connected to new worlds and new markets.

The first phase of the process, from creative concept to prototype, has seen the development of a selected range of products that were tested by athletes. These have included the best products and provide recommendations for improving them. After this stage has begun the process of further development, the search for a name for the concept and strategy of communication.
Desire team was to create a theme that was perfectly in line with the freeride scene, and that would generate a new perspective Uvex. This is The Core Range.
The most interesting product is to be found in the medium range, and the combined case and mask that we present. The Core Range

helmet mod. 3 Pure HLMT
helmet dedicated to the world of freeskiing, designed for the park. It features customizable padding and lining Removable follow the fashions of those who prefer to wear a hat under the helmet. It features a detachable clip to a mask, reinforced polycarbonate for safety, direct air control to optimize ventilation. It will be available in four different colors.
The Core Range mask mod. G.GL 7 Pro +
mask combined with this product is designed mostly to give a wide view and grip in all conditions, thanks to the spherical lens for improved peripheral vision. The technology hardshell reinforces and ensures a longer life to the mask. which provides support in all conditions. Polavision technology was used instead to reduce the glare of light.

Stampa