ISPO 2012: rumors and speculation about new materials
the ski market will always meet in a few days (starts January 29) in the lowlands close to Monaco, where you keep the main and most important exhibition in the field of materials slopes. In this context, all brands unveil its range for the next year and is subject to comments from the industry. We already have a preview of Salomon and Atomic.
The attitude with which the houses are aimed at ISPO is twofold: first try to maintain the strictest secrecy, on the other hand throw cryptic messages, issuing press releases or show previews without images to stimulate curiosity ; of workers in the industry and enthusiasts.
But something is moving, especially at home Amer Sports, the owner of the brands Salomon and Atomic, which already begins to release some information.
fans World Cup in Wengen will have noticed the new color b, skis that have already been exposed to the podium and in the leader. After a few years the French naturalized Austrian abandons the colors black and white and embark on a series of bright colors.
 The skis are in fact blue peak, without written Salomon but only with the first two letters of the word "SA", painted in yellow and placed sideways on skis ... in short, the range is "BBRizzando" that is taking as basis the aesthetic trend inaugurated with the ski chatted ISPO 2011 (and we tested at this link).
boots instead will be more in line with current products, maintain the dominant color white, with inserts in white or blue, depending on the line and the level of the boot.
But at home he feels quivering Atomic insiders, who barely can hold back the advances. 
 Atomic is not renewed for four years (booster style graphics and strap separately) on your boots and you expected something important, having a shoe made popular by many.
Rumors circulated for months, almost a year since the early secret tests in Austria, but some days it seems that circulate on the net pictures of the boot: the main element is carbon. In two years of work it seems that the Austrian technicians are able to make the process economically viable production of part of the hull (back) in carbon to make it available to the masses. Who knows how it will change to the rest of the hull, which also seems very interesting.
We just have to wait to see the ISPO, it is certain that in "times of crisis" is always exciting recognize that some homes are able to invest and innovate, rather than re-propose the same products.
The appointment is for fans of the show Monaco of Bavaria from 29 January to 1 February, with all the information available on the official website.
Stampa
