Prowinter / Alpitec 2012 is presented at ISPO
photo by St. Dynastar a Prowinter 2011
Intervista a Gernot Rössler, Presidente di FieraBolzanoProwinter 2012, held in Bolzano April 18 to 20, is a regular event for winter sports enthusiasts, who meet in Bolzano at the end of the season to take stock of the progress of the season. Besides being the only international exhibition dedicated to the B2B rental and services for winter sports this year Prowinter candidate to become a landmark in the growing trend of ski mountaineering, introducing an exhibition space dedicated to this sport.
Into the press conference held at ISPO 2012 in Monaco of Bavaria intervened Gernot Rössler, President of Fiera Bolzano, Diego Amplatz, a former alpine ski champion and now an entrepreneur in the field of ski mountaineering, Hugo Gö tsch, CEO and President of Rent and Go ProNeve, Geraldine Coccagna, project manager Prowinter / Alpitec, Cristian Sala, Head of Marketing & Partnerships Trento Filmfestival, Nina and Linda Esser Stricker, daughter and wife of Erwin Stricker.Through the analysis of new and ongoing research related to the markets every year Fiera Bolzano tries to capture the new trends in the industry to propose them as a deepening business operators and their visitors. "In the next edition of Prowinter - said the President of Fiera Bolzano, Gernot Rössler - propose for the first time a dedicated focus to touring, both as hiking and as a competitive spirit. There are various disciplines within this sector that is moving into the mainstream and conquer more and more friends-fans: it can mean freeride ski, skitouring, skiracing, etc.. Today, the ski can be considered in all respects a discipline of trend. The introduction of this new platform is therefore a response to preferences expressed by the market in recent years. "
the rental sector, which in the last decade has been characterized by steady growth, shows a continuous evolution of the industry, with demands that vary depending on the markets, as illustrated by Hugo Götsch, Administrator Director of Rent and Go: "In this season of the Nordic countries (Germany, etc..), we noticed an increasing demand for the new rocker skis, allowing you to run better on the slopes, but also for the so-called freeride skiing, requested by young people because you can do jumps and spectacular developments on track. A cross-level we can say that our customers require tools that are increasingly demanding, modern and high quality. Over the years we have adapted to these demands by introducing an increasingly wide range of ski, the selling price at the store can reach 3,000 euros. " Mr. Götsch further explained that in France the charter holds a 70% market share, while in Italy we are only 35%, so in our country there is still much room for growth in this sector.
Prowinter will return this year coupled with Alpitec two years, the international exhibition dedicated to the technology mountain. Two events that together cover an exhibition area of ​​25,000 square meters and to be attended by over 400 exhibitors, 10,000 business operators are expected for the next edition. "The two fairs allow operators to know industry news; in Bolzano host producer of hardware solutions for areas such as ski lifts, snow groomers, snow production, access control, and proposals for the rental sector, with toolmaking, clothing for ski clubs, ski instructors and shopkeepers of detail, "said Geraldine specified Coccagna, Project Manager Prowinter / Alpitec.
A corollary of the event a rich program of events, ceremonies, awards and extensive forums dedicated to players and fans of the mountain. Among the innovations of the next edition of the event-Stricker Visions meeting to be held the evening before the fair opened on Tuesday 17 April at the headquarters of Bolzano Salewa. "It's like a kind of pre-opening of Prowinter / Alpitec, an event open to representatives of different sectors that the approach takes its cue visionary Stricker, also in patterns multidisciplinary. An opportunity to meet, exchange and comparison to the experts who participate each year and several prominent personalities with whom he shared an attitude "outside the box", a way to do beyond conventional systems, always looking for new solutions, "said Nina Stricker.
The fair opens Wednesday, April 18, at 11.00 am on the stage of Prowinter Forum will host the opening ceremony. Thursday, April 19 at 10:00 the General Assembly is scheduled dell'ANEF (National Association cableway), the International Skiareatest 12.00 reward the best ski resorts in the Alps for the 2011-2012 season, at the 15:00 awards for young athletes in partnership with ADIDAS and Race Magazine, to 16.30 POOL Ski Italy will award the best athletes of the Italian National Team, followed by South Tyrol Fisi will honor the best athletes in the World Cup in South Tyrol and the European Cup of the season.
Friday, April 20 scheduled the events dedicated to ski during which, in collaboration with Dolomitisottolestelle, will be awarded to the winners of the Cup Prowinter, La Sportiva will award the winners of photo contest entitled to ski, the CAI will meet instead his instructors, the AVS (South Tyrolean Alpine Club) will set up a testing area for avalanche control system, Trento Film Festival will present the next edition of the event and, within the Focus Ski Touring, will set up a space dedicated to documentary films on the theme of ski mountaineering.
Stampa
